Mystery shopping your favourite jewellery stores

Written by James Harper – Digital Sales & Marketing Manager – Linkedin | Google+ 06/05/2014

Jewellery Mystery Shopping

Jewellery mystery shopping and customer insights specialist Tern is delighted to announce a new partnership with one of the UK’s leading Multi Brand Jewellery Retailers– Hugh Rice Jewellers.

The partnership will see Tern monitor, analyse and help improve levels of customer service by providing a nationwide mystery shopping programme across the brand.

Hugh Rice Jewellers is an established brand throughout the North East area, with the company recognised as a leading Jewellery Retailer with thousands of customers.  The company currently has 8 gorgeous stores in Hull, Sheffield, Leeds and Harrogate, selling a range of recognised jewellery brands,  including  Pandora, Omega, Breitling, Hugo Boss and Micheal Kors to name but a few.

Tern Managing Director, Gary Edwards, said: “It’s fantastic to win a contract with a business that is so well known and forward thinking. Hugh Rice Jewellers recognises that our services can help achieve its overall customer satisfaction goals and ensure their teams of staff perform to the highest standards while providing a level of customer service to match.”

Tern will be send it’s mystery shoppers into stores to ensure they maintain the high standards they set. The end result is to boost customer satisfaction levels, followed by increased sales.

Director, Danielle Rice, said: “Hugh Rice the Jewellers have recently launched a new mystery shopping programme for our multibrand stores. We are delighted to be working with Tern, their friendly professional approach will most definitely help us ensure we maintain the highest standards in client experience’”

Alongside the mystery shopping, Hugh Rice’s management will use Tern’s leading online portal tern360 to review results and monitor performance via their customised dashboard.  Hugh Rice can also take advantage of surveys with built in manager action plans, streamed best practice video content and a tracked appeals process.

See the latest news about Hugh Rice from the Hugh Rice blog.