Most companies have a strapline or brand tagline that describes what they believe their service or product stands for, in many cases it places the customer right at the forefront of their thinking. Sometimes these taglines also double up as brand identifiers. For example, Tesco’s famous tagline ‘Every Little Helps’ doesn’t require much imagination from the…

With online now the dominant gambling channel in the UK and research indicating that 450,000 children gamble very week is it time for operators to increase compliance monitoring of gambling and betting in general? “New report indicates 450,000 children gamble every week” Source Gambling Commission Mystery Shopping Gambling Operators Of course, we can’t always tell…

The Rent-to-Own Sector With the FCA shifting its focus towards companies supplying in the Rent-to-Own  marketplace, high cost credit providers are continuing to attract the attention of the financial regulators. So, is it now the right time for these high cost credit companies to focus on the customer first? After all, the rest of the…

Our new  ‘Customer Service Pulse’ add-on allows you to turn complex mystery shopping report  data into clear area or regional action points. The new service performance review tool will transform the way you communicate with your area managers. The function provides a simplified view of big data that those within customer insights, operations and training teams should all have access to….

With the food service sector set to be worth £56.3bn by 2019 there is clear evidence that our changing lifestyles and increasing availability of free time is allowing us to sample a greater range of food experiences than ever before. Source: http://www.hrzns.com/  Combine that with the growth of food-to-go/quick service restaurants and we’re beginning to see how…

Is it right for my business? The benefits of mystery shopping are undoubted. Yet some businesses decide that this method of research is either expensive, outdated, or somehow inferior to online customer satisfaction surveys (CSAT).  Why is that? Mystery shopping is a long established method of customer research which is great for collecting content rich data….

Mystery Shop+ Your mystery shopper giving you direct video feedback VoxPop Video Feedback SurveysPut your senior executives back on the shop floor by giving them direct access to video feedback from your customers.  If your board is separated from your customer feedback by charts and graphs, is the time right to give them direct voxpop…

Award winning estate agency service can start with a mystery shop With an ever increasing amount of house buying research and activity taking place in the property portal market, traditional high street agents are having to work harder than ever to exceed their customers expectations. We can help you to achieve this with our combination estate agency…