We speak to people from all backgrounds in our day to day jobs here at Tern. What we’re always surprised to hear from people who don’t use our services, is that they think mystery shopping is just about measuring performance. But mystery shopping is so much more – an effective mystery shopping programme gives quick…

Video and written are two well established types of mystery shopping.  Is Audio the best of both worlds?  In this short article, I’ll try to answer that question. So where does Audio mystery shopping fit into the grand scheme of things and why has it proved so popular with our clients here at Tern?  Well, Audio as…

So you’ve signed up as a mystery shopper, you’ve been accepted for your first assignment, so what now? Lots of our shoppers are nervous about their first day – but it’s just the same as starting any new job – with our tips below, you can put the nerves away and start enjoying being a…

With the trend of loyalty programmes, discounts and offers, you could be fooled in to thinking customer loyalty can only be earned with offering something for free. But that is not necessarily the case – providing excellent customer service is what the customer really wants. But how do a management team ensure this is happening…

I am always being asked what it’s like being a mystery shopper for Tern and how it all works, so I thought it might help new shoppers if I put pen to paper (or fingers to keys) and put some thoughts down. Hopefully you will find the information useful – It might be of use…